From February 5 to 7, businessmen, brands and buyers from more than 100 countries will convene to offer a great variety of services and textile products with the latest market trends. The most popular brands and emerging designers will gather in one place. Therefore, Lafayette Sports will be present at Las Vegas Convention Center, stand 83609, showcasing its latest high-performance textiles.
Textile technology is currently a pivotal element for brands within or wanting to penetrate the sports market. This concept is revolutionizing the sports world, as fabrics and fibers have become smart, being able to interact with the environment, improving sportsmen’s performance and favoring not only those persons wearing the piece of clothing, but also the brands represented by them.
For that reason, Lafayette Sports keeps on proposing the development of new textiles with better characteristics guaranteed by its technological seal: Laftech. This has attracted different sectors at international level; where the main concern is focused on communicating the benefits and value added that our clients would enjoy.
Now, being able to envisage the new trends and launches at worldwide level is, maybe, one of the most important factors of MAGIC, as this allows enlarging the outlook on the markets needs on a real time basis.
“MAGIC has always been a reference for us; it is a place where we find a huge number of new proposals. We consider our participation in this fair as vitally important. Thanks to our work and Procolombia’s support, we have managed to secure the loyalty of several international brands,” Daniel Corchuelo, Lafayette Sports International Director, states.
This time, Lafayette Sports will be exhibiting some of its 15 Laftech textile technologies, where novelty will be shown by the technical explanation through its interactive modules.
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